BriskPe

BriskPe

Cross-Border Payments Platform - Market Expansion & Customer Growth

Project Overview

BriskPe is a cross-border payments platform that simplifies international money transfers for businesses. Evolotek partnered with BriskPe to accelerate their expansion into two critical markets—the USA and India—by establishing market presence, building business networks, and onboarding high-value customers. Our team strategically positioned BriskPe within competitive markets, facilitated targeted outreach to SMEs and exporters, conducted hands-on customer onboarding, and provided comprehensive KYC and compliance support. Through this collaborative effort, BriskPe successfully increased brand awareness, acquired quality customers, and established a strong foothold in both markets.

The Challenge

BriskPe faced a critical market entry challenge: establishing credibility and acquiring quality customers in two geographically distinct markets (USA and India) with different regulatory frameworks, business cultures, and customer needs. Without local market expertise and established networks, BriskPe struggled to gain traction despite having a superior product.

Our Solution

Evolotek deployed a multi-faceted market expansion strategy combining strategic positioning, network development, and hands-on customer enablement. We identified and connected BriskPe with relevant business networks in both markets—B2B payment providers, SME networks, and export communities in India; and cross-border commerce businesses in the USA. We conducted targeted outreach campaigns, facilitated product demonstrations, and provided comprehensive onboarding support including KYC activation, compliance education, and feature training. By combining market strategy with direct customer support, we accelerated adoption and built trust in both regions.

Key Features

USA Market Expansion

Strategic introduction to relevant business networks and early adoption programs, positioning BriskPe as a reliable cross-border payment solution for U.S.-based international businesses.

India Market Penetration

Direct outreach and partnerships with SMEs, exporters, and service companies seeking simplified cross-border payment solutions for their international operations.

Hands-On Customer Onboarding

Comprehensive onboarding support including account setup, KYC verification, compliance education, and feature training for seamless platform adoption.

Product Demonstrations & Support

Customized product demos tailored to customer use cases, highlighting key features like real-time settlement, multi-currency support, and competitive rates.

KYC & Compliance Enablement

Guided navigation through regulatory requirements and KYC processes in both markets, ensuring customer confidence and regulatory adherence.

User Education & Trust Building

Comprehensive customer education on product capabilities, security features, and best practices to accelerate adoption and reduce support friction.

Results & Impact

200+

New Customers Onboarded

2

Markets Successfully Entered

$50M+

Total Transaction Volume

92%

Customer Retention Rate